17,500 years ago, in the caves of Lascaux located in Dorgogna in southwestern France, Paleolithic men created a small hub formed by several caves connected by a network of corridors. On the walls there were stories, symbols and ideas, meant to create new relationships, new communities through signs and meanings.
The past is an infinite reservoir where to rediscover models, experiences and solutions to connect and put together a new idea of future. Today as then:
Innovating is not just about embracing new technologies.
Innovating is above all creating new relationships.
The future needs stories. Innovation has the task of telling them.
Knowledge is not based on opinions or simple intuitions. It should be tested and validated in constant interaction with the market.
Every strategy must be flexible, open to change and adapt to contexts and ecosystems that arise around people.
Knowing customers is a continuous, profound search that goes from listening
to constant observation by focusing on their real needs.
Innovation is a habit that is acquired in small steps, i.e. a continuous improvement.
Marketing must generate experiences and quality relationships.
Aut inveniam viam aut faciam.